Redesign notes
What this concept fixes
Based on a review of the live storefront and its public catalog data (Nov 2026, 3,000 products sampled). Full write-up is in REVIEW.md.
32%
of products have no fitment data
13%
of fitment tags hit the 255-char limit
286
empty collections
30%
auto-mapped to a platform from titles
| Area | Live site today | This concept |
|---|---|---|
| Menu | 11 top-level items mixing vehicle, product type and brand. Dead “#” links (Borg Warner, Garrett, Turbine Housings, Ford “2017 (6.7L)”, “Gearhead Tuning”). The Ford 6.0L link opens the Dodge 3rd Gen page. “TRANSMISSONS” typo. | Two clear axes (Shop by Truck, Parts), plus Power Packages, Power Driven Products, Brands and Support. Truck menus are generated from the platform list, so the menu can't drift from the data. |
| Missing platforms | The Chevy/GMC menu stops at 2010 LMM: no LML or L5P, even though a search for “l5p” returns 546 products. The Dodge menu stops at 2018: no 5th or 6th Gen. VW/Nissan/Colorado collections exist but aren't in the menu. | All 21 Cummins, Power Stroke and Duramax platforms from 1989 to 2026 are in the menu, each with its own landing page. |
| Products by vehicle | Fitment is stored in Shopify tags like “fits_2004-2010`Ford`F-350…”. Tags are capped at 255 characters, so 1,760 of 13,665 fitment tags (13%) are cut off. 956 of 3,000 products sampled (32%) have no fitment at all. Gas cars like Camaros and Darts are mixed into diesel fitment. | Fitment is stored by engine platform (≈21 rows instead of thousands of trim strings). Just by parsing titles, 30% of products map automatically. The rest get a visible “unverified” state and go into a cleanup queue instead of quietly disappearing (108 in this demo). |
| Collections | About 1,250 collections; 286 are empty. There are duplicates (“1992 - 1999 (1.9L)” ×2, “12V Fuel Packages” ×2), typos (“Colling”, “Dirvetrain”, “Powerstoke”, “Hose's”, “Agressors”), and mismatched handles (the handle “3rd-gen-fueling” is titled “2nd Gen 24v Fueling”). | One category tree with 13 categories, filtered by platform. Collections aren't hand-made for every platform × category combination. |
| Product page | No fitment table. An internal note is shown to customers (“Temporarily hidden due to 6 month lead time - TS 6/12/2026”) while Add to Cart still works. Pickup widget shows an error (“Couldn't load pickup availability”). | “Will this fit my truck?” panel, fitment table, stock and lead time, core charge, CARB and Prop 65 notices, related parts for the same truck. |
| Performance & SEO | Homepage HTML is about 1.4 MB with 98 script tags. 19 of 26 homepage images have no alt text. The page title is just “Power Driven Diesel”. Two support email domains. Social links are written as “#https://…” so they don't work. The live theme is named “Inventory message for subscription template”. | Static or edge-rendered pages, descriptive titles and meta for every truck and category, alt text on every image, one support channel. |
Try it: L5P Duramax (missing from the live menu), 6.0L Power Stroke (the live menu sends you to a Dodge page), or set a truck in the header and browse any category.